I highly recommend a new book by Eamonn Butler, called ‘The Best Book on the Market’. A synopsis is here and it can be bought from amazon here. The book explains how and why, all markets need to consider human psychology. In the business of minds myself, I concur that nothing is more important than the human brain in decision making.
1 comment:
I believe I met Eamonn at the ASI last year. I've been invited there again this week at a bloggers' get togeher, in fact, but am unable to make it.
Welcome back to blogging Michelle, it's great to have you back.
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